lets say you went shopping to buy a bunch of things

and when you buy all these things you think you are going to be excited when you see the receipt because of all the super awesome coupons you clipped and by random chance the store actually marked discounts on the shelf for most of the items you are buying. But after you check out you and get a receipt for $18 and you look at your two, not completely full, grocery bags of stuff you didn't really need to buy but only bought because you had coupons and kind of wouldn't mind eating it, you see that your two boxes of cereal, 2 pillsbury breads in an exploding can, 8 cups of yogurt, 2 boxes of granola bars, and 2 pouches of taco seasoning really wasn't that much of a deal even though you saved 46%. But if you really weren't going to buy even one thing on that list if you didn't have a coupon for it, you really didn't get much of a deal at all. And in that 30 seconds it takes you to walk to your car with your two, not completely full, bags of stuff you didn't really want, you start to feel like a sucker for spending any money in the first place, especially when you originally decided to go to the store to buy milk and eggs and they're nowhere to be found in your two not completely full bags of stuff that you didn't really want anyway.